Last updated October 18, 2026
Privacy Policy
This policy explains what Flara collects, how it is used, and the choices available to you.
Who is responsible for your data
INKSCROLL JOURNEYS LTD is the data controller for Flara. Our company number is 16659327 and our registered office is 61 Suite 13543 Bridge Street, Kington, United Kingdom, HR5 3DJ. Contact hello@yourflara.com for privacy questions or requests.
The information you give us
We collect your optional display name, email address, account ID, age bracket, stored avatar photo, onboarding answers and starting plan, time zone, account settings, reminder and notification settings, Choose selections, Ritual and Claim activity, XP, level, streak, and reflection and manifestation progress.
We process your daily photo and store the text derived from it, including your reflection and suggested action. We also receive purchase and subscription status and filtered crash diagnostics. Stripe, Apple or Google processes payment details; Flara does not store your full card number.
Your daily photo
Your photo is sent, with your permission, to Flara's server and Google Gemini only to write today's reflection, then discarded. Flara never stores it.
Google Gemini is provided through Google Cloud Vertex AI. Your daily photo is distinct from the avatar photo you choose to store on your profile. We retain your generated reflection, suggested action, today's visual theme, date and completion events so Flara can provide your history and progress. The elements are a visual and colour theme, not an assessment of your face. Flara's reflections are creative prompts, not an assessment of your mood, health or appearance, and not medical advice.
How we use and share data
We use your information to operate your account, personalize reflections, remember your chosen direction, calculate progress, provide audio, manage subscriptions, prevent abuse, support you, and improve product reliability.
Supabase provides authentication, database, and private storage services.
Google Gemini, provided through Google Cloud Vertex AI, processes your daily photo to write a reflection after you consent.
ElevenLabs receives generated text needed to create audio and does not receive your daily photo.
Stripe processes web checkout, billing, and subscription events.
Apple and Google process App Store and Google Play subscription payments and status. Apple also processes the account identifier and authentication data needed when you choose Sign in with Apple.
Google Sign-In processes the Google account identifier and basic profile information needed to authenticate or link your account when you choose it.
Adapty receives your app account ID and purchase and renewal events needed to manage App Store and Google Play subscription status.
Cloudflare hosts Flara’s website and APIs and processes network request data needed to deliver and secure the service.
If enabled in the app, Sentry processes filtered crash and error diagnostics and technical context to help us monitor reliability; default PII collection, screenshots, and view hierarchy collection are disabled.
These providers process the information needed to provide their services. We require third parties receiving personal data to provide the same or equal protection as this policy and applicable data-protection law.
Your data is transferred to and processed in the United States through our service providers. Where a transfer requires safeguards, we use applicable contractual protections and other required safeguards, including standard contractual clauses where appropriate.
Retention and your choices
Account, onboarding, Choose, reflection, progress and subscription records are kept while your account is active and as needed for security, legal, billing and support obligations. Generated audio may be cached privately so it can play again without being regenerated.
You can withdraw photo-processing consent at any time by turning off AI photo processing in Me. Flara will ask for consent again before another daily photo is sent. Withdrawing consent does not undo processing already completed. You may continue to manage your account and request deletion without agreeing to photo processing.
You can export your Flara data or permanently delete your account from Me, including through Account & privacy on the paywall. You can also email hello@yourflara.com to request account deletion or exercise your rights to access, correct, export, restrict or object to processing, where applicable. Deletion removes the account and associated product data, subject to records we must retain for legal, fraud-prevention or payment obligations. Account deletion automatically cancels a web subscription billed through Stripe; App Store or Google Play subscriptions must be cancelled in the relevant store.
Age and updates
Flara is for adults aged 18 and older. We do not knowingly create accounts for anyone under 18. If you believe someone under 18 has provided information to Flara, contact us so we can investigate and delete it.
We may update this policy as Flara changes. We will post the current version here and update the effective date.
Questions or requests
Contact hello@yourflara.com.
See also our Terms of Service.